Japanese toothpaste White & White from Lion and reviews of its use

Toothpaste White & White production of the Japanese company Lion is perhaps the most famous tool for the care of teeth from the country of the Rising Sun. You can buy it today in some large stores, and it is also widely represented in the online sale. Largely due to its exoticism and partly due to good reviews, this tool is in stable demand in almost all big cities, especially in the Far East, where pasta easily gets directly from Japanese stores.

At the same time, White & White is not the only Japanese toothpaste available to buyers in Russia and the CIS countries (we will talk about some other brands of such pastes a little later). Moreover, the Lion brand itself is represented in Russia by a large assortment of not only dental care products, but also cosmetics.

Well, if you have a desire to protect your teeth from caries and to thoroughly whiten them, bringing to this process a bit of eastern exoticism - it makes sense to pay attention to Japanese toothpastes and try them in.In particular, reviews show that White & White toothpaste is generally characterized by good quality, but whether it has a zest and how much it may surprise with its composition - let's look at these points in more detail ...

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“I have lived for 30 years and did not even know that Japanese toothpastes are sold in our country. Quite by chance I found out that white & white, it turns out, is just such an eastern one. I tried it: nothing like this, a pleasant, mint taste does not burn, like our vigorous Russian ones. Previously, my teeth began to ache from whitening pastes, but everything is fine, although I have been using it for a long time. They say that there are still Japanese pastes for painful gums. I just need this, I used Paradontax before, but I could not get used to its nasty taste ... "

Polina Igorevna, Yaroslavl

 

Composition and effect of paste Lion White & White

Most of the Russian-language websites of online stores indicated that the main active components of Lion White & White toothpaste are calcium bicarbonate and sodium monofluoride. Apparently, the translator was far from chemistry, since calcium bicarbonate is a compound that is stable only in aqueous solutions, and quickly decomposes to calcium carbonate, carbon dioxide and water when trying to isolate it in solid form (or at least get a suspension).

So one of the specific components of Lion White & White toothpaste is, of course, not calcium bicarbonate, but calcium carbonate — the compound that makes up, for example, the basis of chalk and eggshell. A feature of calcium carbonate is a very pronounced abrasiveness - it is used as part of a number of “hard” whitening pastes with enhanced abrasive ability (in other words, with a high index of controlled abrasiveness RDA; for example President White Plus toothpaste).

The second important active component of the White & White paste is sodium monofluoride, or, in other words, sodium fluoride. This compound is part of the majority of pastes with fluorine and contributes to the strengthening and mineralization of tooth enamel.

On a note

Using whitening toothpastes people who have a thin sensitive enamel, should be made very carefully. High-abrasive paste can seriously aggravate the situation with the painful sensitivity of the teeth and can even lead to the appearance of erosions in the cervical area and the deepening of wedge-shaped defects.

Here is the complete component composition of White & White toothpaste:

1. Calcium carbonate (abrasive);
2. Silicon dioxide (abrasive, as well as consistency regulator);
3. Sodium fluoride (mineralizing component);
4. Sorbitol (a non-sugar sweetener as well as a moisturizer);
5. Mint fragrance (flavoring);
6. Saccharin (another sweetener, much more effective than sorbitol);
7. Carboxymethylcellulose (thickener);
8. Sodium lauryl sulfate (surfactant, foaming agent and, one might say, detergent);
9. Polypropylene glycol (humidifier);
10. Benzalkoniya chloride (preservative, antimicrobial component).

Thus, the outstanding composition of Japanese toothpaste from Lion does not offer us: there are neither enzymes that would dissolve the protein base of dental plaque, nor polyphosphates that would loosen the calculus matrix, nor calcium glycerophosphate or calcium citrate that would contribute to enamel saturation calcium, compensating for the aggressive impact on her abrasives.

Nevertheless, on the basis of the composition indicated, it can be expected that it will more or less cope with the duties assigned to the paste (that is, it will protect to some extent from caries and will contribute to the lightening of the teeth).due to abrasive abrasion of colored plaque).

Oddly enough, but on the websites of suppliers, the paste is described as having a mild cleansing effect, low-abrasive, non-damaging enamel, non-sensitive teeth, restoring enamel and even contributing to the restoration of gums due to vitamin E. Although in our age of commerce and the desire to get the maximum benefit - what's strange about that? ..

An example of enchanting description:

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“Together with other“ tooth whiteners ”, as I call them, passed through my hands and Japanese toothpaste Lion White & White. Passed, and did not linger. In principle, good pasta really bleaches, but I can't say something very laudatory about it. Nothing surprised. Whitens mediocre, smile as I was a little yellow, and remained. Well, maybe somewhere for a half a bed in three weeks at best cleared. The advantage of the paste is the price, only 350 rubles for 170 grams, it’s still not as expensive as some others. In general, I can recommend it to those who need to cheaply and slowly whiten their teeth and prevent the formation of a raid. ”

Ksenia, Moscow

 

How effective is pasta?

In general, it can be noted that both theoretical background and customer reviews show that Lyon White & White toothpaste has a whitening effect of moderate severity, despite the presence of highly abrasive calcium carbonate (the final abrasivity of the paste depends on the concentration of abrasives, the technology of their production and processing) . You shouldn’t expect miracles from a paste and a Hollywood smile after two days: a noticeable result will appear at best after two weeks of regular use in accordance with the instructions.

At the same time, there are all the prerequisites for believing that the paste can lead to abrasion of the enamel and increase its sensitivity. Judging by the reviews, such situations occur relatively rarely, mostly in those people whose enamel was initially weak and sensitive.

However, when buying White & White, the index of abrasiveness of the RDA is unknown, it is necessary to take into account that there are whitening pastes with guaranteed low abrasivity - people with sensitive enamel have a better focus on them (Sensodyne Careful whitening, PresiDENT Renome, etc.)

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“... I had one time and toothpaste from Japan, my mother brought from a business trip to Komsomolsk-on-Amur.Name - white & white, production Lion. Declared as whitening and sparing for teeth. But after the third cleaning from her, my teeth began to ache, so much so that it was impossible to brush with a brush. She gave her husband, she switched to the familiar Forest Balsam, after two days the pain went away. And her husband is still cleaning the Japanese, and he is fine, there is no pain, and his teeth seem to have become a bit lighter. In general, a tool with an individual effect, I personally did not fit. "

Ksenia, Moscow

With regard to the effectiveness of White & White paste in terms of protection against caries - the main role here is given to sodium fluoride (as, indeed, in many other pastes).

But for people with sore gums, prone to inflammation and bleeding, there isn’t much to count on - there are no components in the paste that have a clear and well-expressed therapeutic effect on the gums.

 

Other Lion Pastes: Brief Overview

The Lion brand was created in Japan in 1891, and until today remains one of the leaders in the production of products for the care of the oral cavity, as well as cosmetics and hygiene items in Japan.During its long history, the company managed to develop and put on the market a lot of toothpastes.

Here are some of them:

1. Lion Clinica Soft Mint - positioned as a means of complex action, having a mint taste. In addition to a completely standard set of ingredients, the enzyme also contains dextranase - this enzyme contributes to the dissolution of the carbohydrate base of plaque;
2. Lion Zact Smokers Toothpaste - a special paste for smokers that prevents the development of plaque and eliminates the smell of tobacco smoke from the mouth;
3. Lion Dentor Systema - a whole line of products for the prevention of gum disease (contain anti-bacterial component isopropylmethylphenol);
4. Lion Herbal Medicine - paste based on 6 plant extracts (including rosemary, sage, cork and carrot bark);
5. Lion Dent Health Medicated Smooth Gel Toothpaste - a special paste for the prevention of gingivitis;
6. The line of special refreshing pastes Lion Dentor Clear MAX for everyday use.

And etc.

Unfortunately, all this diversity is quite difficult to find in Russian stores. Most of these toothpastes are available mainly to residents of large Far Eastern cities.

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“I noticed that in Tokyo in almost all hotels and even restaurants in the toilets there is a tube of Japanese toothpaste Lyon Dentor Max.There it is used instead of chewing gum in order to freshen breath. I asked our guide, she said that this paste does not have a special healing effect, but it quickly clears the entire mouth, so everyone has it for quick mouth rinsing. I tried it, almost fainted from such a large amount of mint. Right all froze. As a breath freshener, this paste will work, but I would be careful not to use it every day. ”

Olga, Khabarovsk

 

Japanese toothpastes: what else does the Land of the Rising Sun offer us?

In addition to Lyon pastes, in some Russian online stores you can also buy pastes of the KAO trademark - one of the main competitors of Lion.

For example, KAO Clear Clean Menthol - paste that prevents the reproduction of cariogenic bacteria and strengthens tooth enamel, has a pronounced mint taste. KAO Clear Clean Kids - designed for use by children.

In general, the range of products for the care of teeth in Japan itself is very large, and only “grains” of this variety enter the Russian market.

 

If you have experience using Japanese-made toothpastes, be sure to leave your review, even if very small, at the bottom of this page.Perhaps someone this review will be very useful and will allow you to draw the right conclusions before buying.

 

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